August 2008
State of the market: A global benchmark study
By Graham Seldon
Seldon Gill has just published a global study of professional services marketers that shows that the average PSM loses sleep at night worrying about how they organise their teams and their firm's marketing programs.
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February 2008
In the Australian Legal Business,
"Law Firm Marketing: The need for integration"
by Richard Szabo
Law firms in Australia and New Zealand generally agree that effective marketing can significantly influence their success. But just how much is marketing integrated into firm management and what are the new trends...
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March 2007
In Strategies - The Journal of Legal Marketing ,
"The Science of Juggling more than Golf Balls and Umbrellas"
by Jenny Miller
Strategies - The Journal of Legal Marketing in the USA included excerpts from the APSMA/Seldon Gill Scholarship's winning article.
Jenny Miller's entry, called "The Science of Juggling more than Golf Balls and Umbrellas", is a fantastic read and really gives insight into some of the challenges facing professional services marketers. Click here to view
January 2007
Australian Legal Business looks at the shift legal marketing in Australasia has experienced. Graham Seldon, Director of Seldon Gill, contributed to the article
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July 2006
Melbourne Lawyer's article looks at the changing attitudes towards marketing in the professional services environment. Graham Seldon, Director of Seldon Gill, contributed to the article.
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April 2006
Lawyers Weekly's article covered firms' increasing expectations for associate lawyers to play a key role in growing their business and the training provided. Graham Seldon, Director of Seldon Gill, contributed to the article.
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February 2006
The Australasian Legal Business Magazine wrote an article about the role of marketing in law firms today in Australasia. Graham Seldon, Director of Seldon Gill, contributed to the article.
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December 2005
Director of Seldon Gill wrote an article on Seldon Gill's Professional Services Marketing Survey Report. This was featured in the UK's PM Forum Magazine
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July 2005
In the NZ Lawyer Magazine, Seldon Gill Consultant Lauren Marchant explores why law firms need marketing departments.
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